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Ever found the perfect, one-of-a-kind item on a small business’s website or a unique experience you’re dreaming of and thought, "I wish I could put this on my Amazon list"? You're not alone. While a traditional wish list is convenient, your tastes and dreams are bigger than a single online store. You want to support indie creators, ask for experiences instead of things, and pinpoint that specific item that just isn't available on a mega-retailer.
The great news is, you absolutely can create a universal wish list that truly reflects you. Building a list with items from all over the internet is the perfect way to guide your loved ones to gifts you'll truly cherish, all while making the process seamless for them. This guide will not only show you *how* to add non-Amazon items to your wish list but will also spark some inspiration for building a list that’s as unique and interesting as you are.
### First, The Quick & Easy "How-To"
Before we get to the fun ideas, let's cover the simple mechanics. The magic behind adding any item from any website to your Amazon Wish List is a free browser extension called the Amazon Assistant.
1. Install the Extension: Using your preferred desktop browser (like Chrome, Firefox, or Edge), search for "Amazon Assistant" in your browser's extension store and install it.
2. Sign In: Once installed, click the new icon in your browser's toolbar and sign in to your Amazon account.
3. Go Shopping!: Browse any website on the internet. When you find an item you want to add to your list, simply click the Amazon Assistant icon in your toolbar.
4. Add to List: A window will pop up showing the item's picture and name. You can confirm the details, add a comment (like "Size Medium, please!" or "Color: Forest Green"), choose which wish list to add it to, and click "Add to List." It’s that easy! The item will now appear on your Amazon Wish List alongside your other picks, with a handy link that takes the gift-giver directly to the third-party site.
Now that you have the tool, let's explore the amazing possibilities it unlocks.
For the Small Business Supporter: Curated Finds from Indie Shops

Supporting small businesses feels good and often gets you a much more unique and high-quality product. Use your wish list to champion the creators and curators you love.
- Hand-poured soy candles from a local artisan's Etsy shop.
- A screen-printed t-shirt featuring artwork from your favorite independent artist.
- A handmade ceramic mug from a potter you follow on Instagram.
- A beautiful leather-bound journal from a specialty stationer.
- Gourmet, small-batch hot sauce or coffee beans from a family-run company.
- A unique piece of jewelry designed and crafted by an indie jeweler.
- A subscription box that supports a different small business each month.
- Custom-made pet portraits from a freelance illustrator.
- Organic skincare products from a boutique, all-natural beauty brand.
- A hand-woven blanket or throw pillow from a fair-trade marketplace.
For the Experience Seeker: Gifts That Can't Be Shipped

Some of the best gifts don't fit in a box. Adding experiences to your list is a wonderful way to ask for memories and new skills over material possessions.
- Tickets to see your favorite band or a local play.
- A gift certificate for a hands-on pottery or painting class.
- A membership to a local museum, botanical garden, or zoo.
- A "learn to cook" class focused on a cuisine you love, like Thai or Italian.
- A pass for a wine-tasting tour at a nearby vineyard.
- A pre-paid entry fee for a 5k race or marathon you want to run.
- A gift card for a relaxing massage or spa day.
- A digital subscription to a language-learning app like Babbel or Duolingo Plus.
- A national parks pass for a year of adventures.
- Credit toward an Airbnb for a weekend getaway you're planning.
For the Discerning Collector: Unique Items from Specialty Stores

Your hobbies are specific, and so are your needs. Guide your loved ones to the exact item you’ve been eyeing from a store that specializes in your passion.
- A rare, first-edition book from a vintage bookseller's website.
- A specific set of watercolor paints or oil pastels from a professional art supply store.
- That limited-edition vinyl record only sold on the band's official merch site.
- High-end, ergonomic gardening tools from a horticultural supplier.
- A specific lens for your camera from a dedicated photography equipment store like B&H Photo.
- A custom-built mechanical keyboard from a niche tech website.
- Authentic, imported ingredients for a specific recipe from a global food market.
- A high-performance fishing rod from a specialty outdoor outfitter.
- A collector's edition board game or RPG manual from its publisher's store.
- A high-quality yoga mat from a brand focused on sustainable wellness products.
For the Big Dreamer: High-Ticket Items and Group Gifting Goals

Don’t be shy about adding those big-ticket items. Your friends and family often love to pool their resources for a gift you'll use and love for years to come.
- That designer handbag or pair of boots you've been saving for.
- A specific piece of furniture, like a mid-century modern armchair from a designer site.
- A new bicycle from a local bike shop that offers professional fitting.
- The high-end espresso machine that will perfect your morning routine.
- A contribution toward a new laptop or tablet for work or school.
- A top-of-the-line tent or piece of camping equipment for your outdoor excursions.
- A KitchenAid stand mixer in the perfect color to match your kitchen.
- An online masterclass taught by an expert in your field.
- A donation to a charity or cause that's deeply important to you.
- A new set of quality luggage for your future travels.
For the Giver's Convenience: Making It Easy for Everyone

A well-curated wish list is a gift to your gift-givers. By adding items from other sites, you’re giving them more options for price, style, and supporting businesses they can feel good about.
- An item from a store that is local to a specific family member, making it easy for them to pick up.
- The same book, but linked to an independent bookstore to give an alternative to Amazon.
- A product you love from a brand that offers frequent sales or free shipping.
- Items with detailed notes in the comments, like "Size 8.5" or "Any dark color is great!"
- Linking directly to products you know are in stock to avoid frustration.
- Adding a variety of items at different price points, so everyone can find something in their budget.
- A link to a gift card from your favorite local coffee shop or lunch spot.
- An item from a website that offers beautiful gift wrapping.
- A digital gift card to a service you use often, like DoorDash or Spotify.
- Adding a "highest priority" marker to the one or two items you want most.
### Make It Your Own
Your wish list is more than just a shopping list; it's a reflection of your hobbies, your dreams, and your values. Don't hesitate to fill it with unique finds, meaningful experiences, and special items from every corner of the web. By using the Amazon Assistant, you give your loved ones a perfect, easy-to-use map to getting you a gift you’ll absolutely adore. Happy wishing